Experience

10+ years building growth systems across fintech, consumer internet, and AI. From zero-to-scale companies and everything in between.

Companies

7+

Years

10+

Users Built

100M+

Funding

$500M+

Angel One

Lead Growth - Lending & Investment

2025 - Present

Building profitable growth systems for lending and investment businesses.

Focus Areas

Underwriting-aligned acquisitionLifecycle optimizationLead scoring systemsLending growth economicsPortfolio-quality scaling

Impact & Metrics

  • -Scaled lending 5.5x in 7 months
  • -Cost-to-revenue: 350% → 200%
  • -Built monetary value scoring systems
  • -Managed large-scale growth budgets

Systems Built

  • •Underwriting-aligned acquisition funnels
  • •Monetary value scoring and optimization
  • •Portfolio-aware scaling systems
  • •Approval efficiency improvements

Operator Insight

"In lending, scale without underwriting alignment eventually becomes a liability."

Wizely

Head of Product & Business

2023 - 2025

Rebuilding and relaunching wealth products for a new market.

Focus Areas

Onboarding trust systemsInvestment UX designGTM strategyProduct migrationPayment flows

Impact & Metrics

  • -Rebuilt product from ground up
  • -Optimized onboarding conversion
  • -Expanded wealth product suite
  • -Improved trust metrics significantly

Systems Built

  • •Trust-first onboarding flows
  • •Investment product architecture
  • •Wealth-tech GTM systems
  • •Payment and settlement infrastructure

Operator Insight

"In financial products, trust is often the product before the product itself."

OneCard

Head of Growth

2021 - 2023

Building India's premium metal credit card brand from zero to scale.

Focus Areas

Acquisition systems designSecured card scalingWeb onboarding optimizationWaitlist gamificationDistribution partnershipsReferral mechanics

Impact & Metrics

  • -2.5M+ credit card acquisitions
  • -Secured card: 0 → 500K+ users
  • -₹120 Cr+ annual growth budget managed
  • -~20% activations from web onboarding
  • -75K+ waitlist signups in 15 days

Systems Built

  • •Multi-channel acquisition funnel
  • •Gamified waitlist with network effects
  • •Web-first onboarding system
  • •Secured card product architecture
  • •Distribution and partnership ecosystem
  • •Referral and organic growth loops

Operator Insight

"The best fintech growth systems align user incentives, risk systems, and business economics together."

OneScore

Growth & Product

2019 - 2021

Scaled from zero as one of the earliest hires. Building financial awareness products.

Focus Areas

Retention system designReferral loop optimizationSEO & ASO enginesCross-sell systemsHabit-forming mechanicsBehavioral engagement

Impact & Metrics

  • -40M+ downloads scaled
  • -Referral + SEO drove ~30% monthly checks
  • -Top rankings across high-volume keywords
  • -Significant retention improvements

Systems Built

  • •Retention-focused product loops
  • •SEO and ASO growth engines
  • •Referral mechanics and systems
  • •Cross-sell product integration
  • •Habit-formation architecture

Operator Insight

"Retention improves when products create clarity and progress for users."

Mshup

Co-Founder - Product & Growth

2016 - 2018

Creator platform built before short-form video explosion. YC finalist.

Focus Areas

Creator ecosystem designOrganic distributionProduct experimentationCommunity buildingNetwork effects

Impact & Metrics

  • -100K+ installs
  • -2000+ verified creator videos
  • -Rapid early traction
  • -YC final round selection

Systems Built

  • •Creator platform architecture
  • •Organic growth loops
  • •Community engagement systems
  • •Creator monetization mechanics

Operator Insight

"Sometimes startups fail not because the vision was wrong—but because timing, capital, and distribution didn't align long enough."

FloChat

Product Manager

2018 - 2019

Conversational commerce platform powering engagement.

Focus Areas

Behavioral notificationsConversational flowsPartnership integrationsEngagement optimizationFunnel design

Impact & Metrics

  • -Partnered with Zomato, Uber, BookMyShow, Ixigo, Groupon
  • -Significant funnel optimization
  • -Improved engagement metrics
  • -Scaled partner integrations

Systems Built

  • •Conversational commerce flows
  • •Behavioral notification systems
  • •Partner integration architecture
  • •Engagement and funnel optimization

Operator Insight

"Engagement is often a function of timing and contextual relevance."

Niki.ai

Growth

2017 - 2018

Conversational AI platform for transactions and queries.

Focus Areas

User acquisitionRetention optimizationConversation designPartnership strategyBot training

Impact & Metrics

  • -Scaled user base rapidly
  • -Improved conversation completion rates
  • -Strategic partnerships secured
  • -AI training infrastructure

Systems Built

  • •User acquisition funnels
  • •Retention systems
  • •Conversational flows
  • •Partnership ecosystem

Operator Insight

"Early-stage AI adoption depends more on UX and trust than technology."

Core Expertise

Growth & Operations

  • - GTM system design
  • - Acquisition & retention optimization
  • - Growth loop architecture
  • - Scaling from 0 to millions
  • - Budget management & ROI

Product & Technology

  • - Financial products (FinTech focus)
  • - Consumer behavior design
  • - AI-native product thinking
  • - Marketplace ecosystems
  • - Systems thinking

Markets & Strategy

  • - India market dynamics
  • - Emerging markets GTM
  • - Distribution strategy
  • - Partnership ecosystems
  • - Behavioral economics

Leadership & Mentoring

  • - Building teams from scratch
  • - Operator mentorship
  • - Strategic advisory
  • - Startup workshops
  • - Framework development

Want to work together?

Open to strategic advisory, product leadership roles, and mentoring founders.

Get in touch